Why You Should Subscribe To A Newspaper: Paywalls, Advertising & Investigative Journalism.

Why You Should Subscribe To A Newspaper: Paywalls, Advertising & Investigative Journalism.

People just aren’t willing to pay to get their news anymore. Sure, they might take out subscriptions to a few magazines, or even have a local newspaper delivered. But when it comes to reading articles online, people my age especially are resistant to spending money. Why throw down a few bucks a month for a subscription to a national newspaper when there are so many other news websites out there offering “free” access?

I’m not saying I haven’t been there too; I know a few ways to get around paywalls. But thankfully, newspaper paywalls only became more common around the time I headed off to college. For the past few years, my method of getting around the New York Times’ monthly article limit was getting paper copies and online student passes from my university. Many other newspapers offer free or reduced price access to their digital content to students as well; for example, the Washington Post offers free access to students with .edu email addresses.

Unfortunately, it costs money to create content, and it costs a LOT of money to fund good investigative journalism, as the nonprofit-run Mother Jones pointed out this year during a fundraising effort. Thankfully, my access to news sources during college wasn’t actually free by any means; Syracuse University was paying news organizations for its students to access content, and as students we were indirectly paying as well through our tuition fees. And even though I’m out of college, I’m in luck when it comes to subscriptions, since I live with my family. (I’d joke about being a millennial living in my parents’ basement, but we don’t have a basement.) We pick up several subscriptions by using our frequent flier miles, including an accidental double subscription to the Wall Street Journal. (Hopefully someone remembered to cancel the second one.)

Since becoming a content producer myself, I’ve realized that by not paying for content we’re contributing to a decrease in journalistic quality. You may wonder why this is. I mean, even if a website doesn’t have a paywall, it will get some amount of revenue from advertising, right?

Not necessarily. The problem is that print advertising makes newspapers a lot more money than online advertising does. Print ads cost advertisers more than online advertising, but they’re more likely to have an impact on readers. Unfortunately, newspapers are losing print subscribers, and thus print ad revenue. Before, newspapers made the bulk of their money by selling advertisements. But advertisers aren’t as willing to pay as much for online ads. So newspapers and traditional print media outlets have begun moving towards a circulation-based model, according to the American Journalism Review. Hence the paywalls: they’re annoying, and frequent readers in particular are often ready to pay to make them go away.

But for many others, paywalls are irrelevant, since they can head to sites that rely solely on online advertising to make money. And here’s where the problem begins. Not all content producers have enough resources to do their own reporting all the time. Many of these websites therefore use reliable traditional journalism outlets as sources, aggregating information from multiple sources and putting their own spins on the news. This isn’t necessarily a bad thing; you may be interested in reading a simplified version of what you saw on the 9 o’clock news. Or you could want more background information, or a personal account.

aid1113913-900px-Play-the-Telephone-Game-Step-9.jpgStill, some of these news sources aren’t actually news sources at all. Some of them are partisan websites that have a specific conservative or liberal agenda they’re hoping to push you towards with biased writing. You’ve heard of the game “telephone,” right? What the first person originally whispered often ends up completely different once it reaches the end of the line.

You may be aware of the controversy surrounding Mark Zuckerberg right now; the Facebook CEO claimed it was “crazy” that fake news on Facebook could have influenced election results. Sadly, that’s a little far from the truth. Facebook eliminated the human editors who curated trending news; now an algorithm handles this. But the algorithm got it wrong sometimes, and stories from fake news websites that were making the rounds sometimes trended. Even if the fake news came from sources outside Facebook, the fact remains that false or inaccurate news is a serious problem. Some fake news websites are cleverly disguised as existing news websites, just with an extra .co or .com at the end. For example, check out this ridiculous story about President Obama banning the Pledge of Allegiance, which comes from a website designed to look like that of ABC News. (You’ll see what I mean by calling it “ridiculous” if you keep reading until the end.)

Even disregarding fake news sites, even reliable news outlets are being influenced by the fact that they have to increase readership to make money. This drives click-based content creation models. Outlets will only publish material that will draw the greatest number of unique visitors. Sponsored content is abundant; you may have heard of “native advertising.” Content paid for by an advertiser is presented similarly to regular editorial content; except this content exists to promote a product or a service. And it’s getting harder and harder to tell sponsored content apart from regular content. Our media are literally being bought by those with money. (Disclaimer: I’m not saying every single media outlet is like this, and the issue of financing journalism goes beyond what I discuss in this post.)

As a writer and journalist who was trained at a school where journalistic standards were extremely high, I am appalled by some of the content that has been pushed by mainstream media. I get why it’s happening; it’s not possible for an outlet to survive if someone isn’t funding it. If people want to read about Hillary Clinton’s emails, it makes sense to flood the internet with articles about that from a financial standpoint.

But from a moral or ethical standpoint, not so much. Journalism exists to give power to the people. As journalists, we should be informing the public about important issues, not distracting them in pursuit of page views. Still, this is hard to do if readers aren’t paying for journalists to report and create eye-opening content.

This is why I urge you to take out a subscription to a reliable news source (or several). What you consider a reliable and worthy news source is up to you, but I suggest you choose one that does its own reporting. For the cost of a few pumpkin spice lattes, you could help fund the great investigative reporting that changes peoples’ lives.

Images: WOCinTechchat.com, Wikivisual


How I’m Handling This Devastating Election & Making The Best Out Of A Horrifying Situation

How I’m Handling This Devastating Election & Making The Best Out Of A Horrifying Situation

I worked election night for the first time yesterday, and needless to say it did not turn out how I thought it would. I keep staring into space numbly because I don’t know how to react to the frankly horrific results of the presidential election.

This is a hard loss to take. The United States just elected a president who has been accused of sexual assault by women now numbering in the double digits. Donald Trump is a serial liar, a known racist and Islamophobe, and he doesn’t seem to understand how economics and public policy work. The campaign even removed Trump’s access to his Twitter account, reportedly because he couldn’t be trusted to conduct himself appropriately. (His access has since been reinstated, so get ready for more 3 a.m. tweet-storms.) If he can’t handle being on Twitter, how is he supposed to handle being president? Not to mention the Ku Klux Klan supports a Trump presidency. Let me say that again, a little louder for those in the back: THE KKK, A WHITE SUPREMACIST ORGANIZATION, SUPPORTS A TRUMP PRESIDENCY. Even if the Trump campaign denounced the endorsement, you have to understand that the KKK supporting a candidate is never a good sign.

Thankfully, there are positive things about Election Day that have nothing to do with the Donald’s big win, including some results in Congressional elections that I as an Asian American woman can appreciate. Washington and California have elected Congress’ first two Indian American women, Kamala Harris and Pramila Jayapal. In an inspirational turn of events, Tammy Duckworth won a seat in the Senate over the incumbent Mark Kirk, who made a racist comment about Duckworth’s family during a debate. My home, the San Francisco Bay Area, elected all women and/or people of color to the U.S. Congress.

This is good progress, but there is much more to be done. To be honest, my life as long as I stay in my little liberal bubble in the Silicon Valley won’t change too much. My family has enough money that my access to medical care won’t be an issue, even if Trump’s administration completely overturns any advances in healthcare made in the past few years. I have a community of supportive people of color I can turn to if I’m feeling particularly bad about discrimination.

But I spent a few years in a completely different part of the country, and I know that this is not the case everywhere. My heart aches for those of us from traditionally marginalized groups living in areas populated by racists. We have definitive proof that they exist now. They’re all around us, from the owner of the pick-up truck parked next to me at the gym with a Trump sticker on their bumper to the lady with a cute dog at the park who says Trump tells it like it is. These people are implicitly and explicitly supporting white supremacy.

It may seem like all hope of positive change is gone. But there are still things we can do to take steps towards actually making America great. The government was originally created to carry out the will of the people. If you think about it, voting is actually the strongest tool we have to hold our representatives accountable. If we don’t elect them, politicians don’t have the power that comes with being in office. (Of course, it’s much more complicated than that, considering that lobbyists and people with money have a lot of sway over political proceedings. As my brother rightly pointed out, campaign finance is a serious issue that needs to be addressed. But in its simplest form, our representative democracy is based on the decisions of the people we choose to represent us.)

Frankly, the president has power, but real change happens from the bottom up. How many people are properly informed about all those initiatives on the ballot? (California had 17 this time around.) Those propositions will likely have a far bigger impact on your day-to-day life than the presidential election will. Sure, you’ll have to see Trump’s stupid face on the news every day. But maybe less people will be sent to prison for non-violent drug offenses with the legalization of marijuana in California. Maybe plastic bags will be banned, and the environment will benefit. Maybe an initiative will be passed that forces officials to examine the possibility of working to overturn Citizens United. Politicians and lobbyists take advantage of our being largely uninformed and unmotivated to make it to the polls (or in my case, a mailbox) to sneakily pass complicatedly-worded initiatives that a majority of people might not actually support.

There are other concrete ways of helping your fellow Americans fight the good fight. Contribute to movements, such as by donating to Standing Rock activists fighting the Dakota Access Pipeline and other important causes that have been overshadowed by the fanfare surrounding the presidential election. Write letters to your representatives. Volunteer your time to help marginalized communities.

The United States has its roots in federalism; states’ rights continue to be protected under the constitution. While this may have been a negative for Hillary Clinton last night, there are ways to work with the system to improve our country, state by state. If we start change from our smaller communities, we will be able to make a tangible difference. You may think I’m being ridiculously hopeful, but a belief that we can create a better future is what our country was founded on. I believe in America, and I hope you do too.

Image: Wikimedia Commons